Hotel Sector

Protect your Property

Preserve the Coastline

Invest in the future

4-Quality Education 11-Sustainable Cities 13-Climate Action 14-Life Below Water

Our beaches matter. Whether that’s as an attraction for tourists, a habitat for turtles, or a defence against hurricanes, CCell understands the coastal dynamics and critical role that beaches play in maintaining a healthy ecosystem and protecting coastlines.

Perhaps you've seen the width of your beach decrease, seen rapid fluctuations from one season to another or have buildings teetering on the edge of the water. CCell engineers an ecological solution that replicates natural coral reefs to provide long-term coastal protection, which your guests will love.

Coral reefs provide excellent natural protection for coastal regions.

On average, they reduce wave heights by 84% and can absorb up to 97% of incident wave energy. Through this dramatic reduction in wave energy they reduce erosion.

The CCell Reef is a hi-tech solution designed to mimic natural reefs. Developed through a collaboration with experts in engineering, science, and marine biology it protects beaches, enhances the marine environment and provides a fantastic aquatic attaction for tourists.

Waves breaking over reefs

For each site we precisely measure and model the coastal environment.

This enables us to develop a unique solution that restores the historic near-shore patterns in the wave and current climate and allow the shoreline and beaches to recover.

Once established, the reef becomes self-sustaining with low maintenance, making it an ideal one-time environmentally-friendly fix with a permanent legacy.

The adoption of calcareous organisms (corals, oysters, etc.) across the reef transforms the structure into a living system that can evolve in line with climate change and rising sea-levels.

Modelling wave induced currents that control beach sand deposits.
Wave modelling to assess the impact the CCell Reef has on the strength of large waves.

We develop a bespoke, cost-effective solution for hotels built around a robust environmentally-friendly technique.

Our reefs use a dynamic system with a safe electrical current to grow limestone rock from minerals found in seawater.

In nature, this accretion process can take hundreds of years while we develop a functional reef within a few months. In the right environment, this can evolve into a mature coral reef within three years.

The core structure is formed from lightweight modular elements that can be placed easily by hand; this avoids the need for specialist boats, docks or large cranes.

Steel reef

Reefs adjacent to your hotel help promote Eco-Tourism, building on a growing trend among environmentally astute guests.

Activities including conservation diving, snorkelling, and educational experiences can all be developed around the CCell Reef.

For an additional WOW factor, the remotely controlled reef can also feature underwater lighting and music, while underwater cameras can beam live footage to hotel TVs and guests' mobile devices.

Adding underwater sculptures and artwork will further promote tourism appeal, enhancing the return on your investment and helping extend the marine sanctuary.

Mature Artificial Reef

Underwater Tourism is now a multi-billion-dollar industry, with dive tourism estimated to be worth over US$20 billion. Coral reef tourism generates an estimated US$35 billion for global tourism every year.

The CCell Reef promotes the regeneration and conservation of the marine environment.

The limestone rock that bonds around the structure presents an ideal habitat for sea life to take hold and thrive.

We attract desired marine organisms to the reef through sensing and acoustic cues, helping create a vibrant and healthy marine ecosystem.

With 50% of coral reefs across the globe already lost and 99% under severe threat, a CCell Reef represents an opportunity for hotels to be pioneers in restoring the balance to our oceans.

Case Study
Playa del Carmen


From 2017 to 2019 hotels in Playa del Carmen observed a dramatic reduction in the width of their beach, losing in places over 50m of sand.

This change has been caused by the growing strength of ocean waves which has eroded the shoreline, causing beach capacities for tourists to be substantially reduced.

Through advanced simulation and design, the CCell Reefs are engineered to absorb the increased wave energy and retain historic levels of wave activity along coastlines. This negates the requirement to import sand and use other costly solutions.

Hotel with sand 2017 Hotel wihout sand 2019
"We have seen a big change. We used to have very very wide beaches in our area and we don't have this anymore" - Manuel Paredes, Director of Riviera Maya Hotel Association.

Talk to Us


Juan Diaz

Country Manager, Mexico

Sam Udelman

Head of Global Operation

Dr Will Bateman

Sales and CEO

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